We all have a purpose. It’s why we do what we do, and when you can answer that question clearly and consistently, you unleash an uncommon power. One of the most important questions you can answer is, “What’s my purpose?” If you’re an entrepreneur or a business owner, the question changes, “What’s the purpose for my company?
In other words, “Why do I do what I do?” or “Why do we do what we d?
Throughout his career, Dad operated various types of heavy machinery to transport equipment and chemicals for an oil company. His work required in-depth knowledge of various equipment, an understanding of chemicals and how they react under diverse conditions as well as effective communication skills.
His purpose and what he did were related, but he never confused the two. Transporting materials is what he did, but his purpose was keeping people safe. He took it upon himself not to put any of the workers on his jobs in harm’s way. He planned ahead, mindful to avoid the mistakes that cause accidents. Some took issue with his decisions, but he never wavered. At the end of the day, he wanted every worker to be able to return home safely. His purpose was transparent because he was passionate about it. His co-workers called him, “Mr. Safety” and it earned him an offer for advancement. I can assure you he didn’t flip a switch and leave his purpose at work. Dad’s purpose inspired his actions at home, on family outings and in the greater community.
When you’re clear on your purpose, it changes everything. Your world begins to make more sense. You know why you do what you do. You’re clear on what to say “yes” to and what to say “no” to. Clarifying your purpose ignites your passion and unlocks your energy reserves. It provides the power to get things done.
Purpose + Passion = Power
Steve Jobs, founder of Apple, said, “People say, ‘You have to have passion’, and it’s true. Because it’s hard, and if you don’t, any rational person would give up.” Your purpose and passion are the invisible forces providing the power to overcome obstacles.
Picture a karate expert, trained to break boards with his bare hand. Before he strikes the stack of boards before him, he focuses on delivering as much of the power in his body as possible through his arm and hand, but he doesn’t focus on the boards. His target is a position beyond the boards. Only by focusing beyond the obstacle, does he deliver enough power to successfully break the boards. In like manner, your purpose and passion focus your power beyond the obstacles standing between you and achieving your goals.
Is there something you want to do, and you’re not getting it done? Is it difficult to prioritize? Has your business plateaued – or maybe it’s been difficult to get traction? Have relationships become difficult?
Perhaps you’ve lost sight of your purpose. By stepping back from your day to day activities to clarify your purpose, you may reignite your passion as countless others have. Clarifying your purpose not only provides the power to get things done, but it frequently taps your creative energy and releases greater joy. When people see who you really are – like they did with “Mr. Safety” – you’ll attract the people who believe what you believe. It really does get easier to build your vision.